Price? Desktop? Lease vs. Buy? Here’s what you need to know when evaluating printer options

Price? Desktop? Lease vs. Buy? Here’s what you need to know when evaluating printer options

In a perfect world, running a business is all about watching your ideas transform into a successful enterprise. However, as an owner or decision maker, that’s not the only thing you have to think about. There are hidden costs everywhere, from the post-it notes you use to write down your newest ideas to the cost of printer ink. It can be difficult to know exactly where you can save money, and how.

At Cobb Technologies, we understand these challenges and we’re here to help! Cobb is committed to ensuring that you have a positive experience when purchasing an office printer, so we suggest keeping the following points in mind when researching your options:

  • How often do you print?

Determining how often you use a printer is a useful way to decide what kind of printer you should buy. For example, if you have an in-house marketing department, or you are constantly printing various documents, it would make sense for you to purchase a higher quality printer with full-color capabilities – for our Adobe users out there, Canon is the only brand with true Adobe Postscript capabilities built-in. If you are primarily a digital organization, you should place more emphasis on finding the right workflow solution that works with your printer. Konica Minolta specializes in workflow options that allow your team to easily sync prints and scans with each other via email and other inboxes. We highly recommend compiling your typical month-to-month print volumes before you even start comparing options. If you need help with discovering these numbers, we’re always happy to help!

Depending on what kind of business you are running, multifunction printers are recommended as a baseline. They allow for the most function out of one machine, without specialization. There are also options out there for those of you looking for something geared more toward a specific function! Wide format printers like Océ are designed to print floorplans, blueprints, posters, or anything else that needs to be printed in a large format. Another consideration depends on your industry. If you’re in the legal, financial or medical field, you should be making print security your top priority!

  • How much can you expect to pay for ink?

Typically, a less expensive model is going to cost more when it comes to ink, especially if you are opting for color. More extensive models cost less in the long run, as these cost less per page. Obviously, there are a number of variables that could fluctuate per page cost, but a good rule of thumb is that with most MFPs, you should expect something in the range of 1-2 cents using black ink, and 6-8 cents per colored page. An off-the-shelf printer from Staples or OfficeMax, while a little bit cheaper upfront, will cost your business 4-8 cents for black ink and 8-15 cents for color!

  • What is the average lifespan of an office printer?

Multi-Function printers have a much longer lifespan than any machine you can buy off-the-shelf at an office supplies store, depending on the degree to which they’re used. In order for you to maximize your printer’s life, Cobb Technologies offers a free evaluation that could save your business a HUGE chunk of change. We are able to remotely assess your organization for the most common pain points that plague print environments, including excess capacity, lack of standardization, obsolete technology and much more.

  • How much should you pay for a printer?

There are several options out there regarding office printers. Our most popular brands are Canon, Konica Minolta and Kyocera, and they are available for purchase or lease. Depending on how often you print and how mobile your business is, it may be worth it for you to consider leasing a machine instead of paying upfront for a new one. Cobb Technologies offers both options, with some leasing rates starting well under $100 a month!

  • Why should you consider an office technology partner?

It’s easy to pick up and go to your local technology department store and choose the cheapest option. However, if there’s one thing we hope you take out of this post, it’s that the easiest actions are not always the most cost-effective for your business in the long run.

At Cobb Technologies, we provide easy-access information about all of our product lines, as well as a free evaluation of all office technology that you have in your small business. Not only do we provide a range of machines for you to choose from, but our excellent sales staff is able to answer any questions that you may have regarding what sort of machine you should invest in. Additionally, when you partner with Cobb, you gain a long-term business resource. Set-up and installation is included on every machine that leaves our warehouse. In fact, we can put the new equipment in and haul out the old without you even needing to get up from your desk!

It’s our goal to ensure that your experience with office technology is as painless as possible, so feel free to refer to this post as much as possible! If you have any other questions or headaches, feel free to drop us a line! We love helping people find office technology they love, like our friends at Kim Moody Designs!

Matthew Minor
As the Marketing & PR Manager at Cobb Technologies, Matt primarily handles all aspects of media planning, public relations, social media, copywriting and website management.

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