6 min read

Finding the Right Office Technology Partner in Hampton Roads

Finding the Right Office Technology Partner in Hampton Roads
Finding the Right Office Technology Partner in Hampton Roads

In the vast sea of office technology partners and servicing vendors, finding the right fit for your business can feel like searching for a needle in a haystack. But don't fret – because here's the truth: there is a right dealer for every customer, from small, family-owned operations to corporate giants with an international reach.

The challenge lies in determining where your business falls on the spectrum and identifying the partner that best aligns with your needs. With so many options available, it can be tough to differentiate between dealers and discern why one might be a better fit than another. That's where we come in. 

In this blog, we'll discuss the landscape of office technology partners/copier dealers in Hampton Roads, helping you find the ideal match to propel your business forward.

Understanding the Landscape

When it comes to choosing an office technology partner, businesses in Hampton Roads are spoiled for choice. And while all copier dealers in Hampton Roads may seem similar at first glance, navigating the office technology landscape begins with understanding the various vendors available (and what their capabilities are).

Let's take a closer look at the different types of technology partners and the unique advantages and disadvantages they bring to the table.

  1. Small Copier Dealers in Hampton Roads:

Smaller copier dealers occupy a unique niche in the office technology landscape, often characterized by their competitive pricing and personalized service. These dealerships cater to businesses seeking cost-effective solutions, leveraging their flexibility and local presence to provide tailored service and support.

While their affordability may initially attract customers, it's essential to understand the trade-offs involved. Partnering with a smaller dealer could mean overlooking valuable advantages and additional solutions that you might not even realize you are missing out on.


  • Competitive Pricing: Small copier dealers tend to excel in offering budget-friendly solutions, making them an attractive option for businesses looking to minimize costs.

  • Personalized Service: With a focus on building relationships and understanding customer needs, small copier dealers often provide attentive and responsive service, fostering a sense of trust and loyalty among clients.

  • Flexibility: With few bureaucratic hurdles to navigate, smaller copier dealers can often provide flexible service and quick response times to customer inquiries and requests.


  • Limited Resources: Smaller dealers may have fewer resources at their disposal, resulting in potential limitations in terms of product offerings and technical support capabilities.

  • Narrow Focus: Often targeting small businesses and budget-conscious customers, small dealerships may lack the breadth of product offerings and expertise available from larger providers, limiting their ability to address complex business needs.

  • Scalability Challenges: As businesses grow, small dealerships may struggle to keep pace with increasing demands, leading to potential scalability issues for expanding organizations.

  • Geographic Constraints: While community-focused, small dealerships may have a limited geographic reach, making it challenging to serve clients outside of their immediate area.

  1. National office technology Dealers:

On the opposite end of the spectrum, we have national dealers – often manufacturer-owned, they represent a significant presence in the office technology market. When considering a national dealer for your office technology needs, it's essential to recognize the broader scope of operations that come with their territory.

While they often tout extensive resources and nationwide coverage, the reality is that support may originate from distant warehouses or help desks located overseas. For businesses seeking localized and personalized service, this aspect can pose challenges, as support may not always align with the immediacy and understanding needed for effective troubleshooting and assistance. So, while national copier dealers excel in serving large organizations with multiple locations, their approach may not suit every business's needs.  


  • Scalability: National copier dealers have the infrastructure and resources to support businesses of all sizes, from small startups to large enterprises with multiple locations. They can scale their services and solutions to accommodate growing business needs, providing flexibility and adaptability as companies expand.

  • Nationwide Presence: With multiple locations across the country, national dealers can provide coverage and support to clients regardless of their geographic location.

  • Brand Recognition: Established national dealerships often enjoy strong brand recognition and a reputation for reliability and quality, instilling confidence in customers.

  • Integrated Solutions: Many national copier dealers offer integrated solutions that go beyond traditional printing and copying services, including managed print services, document management solutions, and workflow optimization tools, providing businesses with a range of office technology solutions.


  • Impersonal Service: With a large customer base to manage, national dealers may struggle to provide the personalized service and attention to detail that smaller copier dealers offer.

  • Narrow Product Offerings: Focused on promoting their affiliated manufacturer's products, most national copier dealers have a limited range of offerings compared to independent providers, restricting their ability to meet diverse business requirements. Due to their single-line focus, national dealers often lack the flexibility to offer alternative solutions or cater to customers' specific preferences, thus limiting choice and customization options.

  • Delayed Parts and Service: Larger copier dealers tend to have centralized support operations, leading to longer wait times for parts and service. With toner sometimes sourced from distant warehouses, or help desks dispatched overseas, delays in addressing customer needs can occur, impacting business operations.

  • High Staff Turnover in Customer-Facing Roles: National technology dealers often struggle with high turnover rates in key customer-facing positions like sales, administration, and service. Employees may also find themselves being confined to narrowly defined roles, limiting their ability to address diverse client needs. This means there's a risk that the representative assisting you may lack the expertise or training to address your specific needs, leading to unresolved issues and thus, downtime for your business. At Cobb Technologies, we operate differently. Our team works collaboratively to ensure that each client's problems are solved before we leave, regardless of the specific problems they may encounter.

  1. Independent Integrators like Cobb Technologies:

Nestled between the extremes of smaller copier dealers and national conglomerates lies the realm of independent integrators. Companies like Cobb Technologies offer the ideal blend of personalized service and extensive resources, combining the best aspects of both worlds.

Unlike national dealerships, where support may come from centralized locations, independent copier dealers maintain localized operations to deliver swift and attentive service that's fit for the specific needs of businesses within their service area.

With a focus on customization, flexibility, and personalized service, independent copier dealers go beyond the one-size-fits-all approach of national dealers. Rather, most independent integrators offer a comprehensive suite of office technology solutions tailored to each of their client's unique requirements.

Additionally, as independent entities, integrators like Cobb Technologies have the freedom to customize their offerings to meet the unique needs of each client while leveraging their expertise and resources to deliver innovative technology solutions.


  • Customized Solutions: Independent office technology providers prioritize understanding each client's unique needs and preferences, offering customized solutions that meet their specific requirements. Not bound to any particular manufacturer, independent dealers like Cobb Technologies have the flexibility to explore solutions from a wide range of manufacturers in order to identify the perfect match. For example, Cobb's strategic partnerships include Canon, HP, Konica Minolta, Kyocera, and more. 

  • Local Commitment: With all operations managed locally, independent dealers like Cobb Technologies are fully committed to serving the needs of their regional customers. This localized approach ensures faster response times and a deeper understanding of the unique challenges faced by businesses in the area.

  • Comprehensive Product Suite: Like other independent dealers, Cobb Technologies offers a comprehensive suite of office technology solutions, including copiers, printers, managed print services, managed IT services, document management and workflow automation solutions, VoIP phone services, and more. This breadth of offerings allows clients to streamline their office technology procurement process and work with a single trusted partner for all their needs.

  • Partnership Approach: Independent dealers prioritize building long-term partnerships with their clients, focusing on fostering trust, collaboration, and mutual success. By taking a partnership approach, independent dealers become trusted advisors to their clients, providing ongoing support, guidance, and expertise to help them achieve their business goals.

  • Agility: Independent copier dealers are often more agile and responsive than larger competitors, allowing them to quickly adapt to changes in the market and client needs. This agility enables them to provide rapid assistance, implement new technologies, and address emerging challenges with efficiency and effectiveness.


  • Scale Limitations: While independent technology providers excel in serving small to medium-sized businesses, they may struggle with the demands of larger organizations.

    At Cobb, we recognize this challenge and proactively adjust our solutions and process strategies to meet the evolving needs of all our customers, regardless of size. This ensures that we can provide consistent support as businesses grow and expand. Additionally, through our extensive network of servicing dealers, Cobb Technologies offers nationwide service and support, guaranteeing the same level of excellence no matter where you are.

The Cobb Advantage

Cobb Technologies is your trusted independent office technology partner in Hampton Roads. Dedicated to serving the state of Virginia, Cobb Technologies delivers prompt and reliable service to businesses across the Hampton Roads area. We have branches in both Virginia Beach and Newport News.

As a trusted partner in the Hampton Roads community, Cobb Technologies provides comprehensive support throughout the entire lifecycle of office technology solutions. From initial consultation and implementation to ongoing maintenance and support, customers can rely on Cobb's team of experienced professionals to deliver exceptional service at every step of the way.

With localized operations, Cobb ensures prompt and attentive service, with support and resources dedicated to serving the Hampton Roads region. Our commitment to the local community means that businesses in Hampton Roads can trust us to understand their unique needs and provide tailored solutions that drive success.

Contact us today to learn more about how Cobb can support your business with tailored office technology solutions. With a local presence, extensive product suite, and unwavering commitment to customer satisfaction, we're here to help you navigate the office technology landscape with confidence and clarity.

Our Virginia Beach Office

Cobb Technologies

516 S. Lynnhaven Road
Virginia Beach, VA 23452

(757) 431-6970

Our Newport News Office

Cobb Technologies

11842 Rock Landing Drive, Suite 125
Newport News, VA 23606

(757) 599-0900

Happy Holidays From Our Cobb Family to Yours!

Happy Holidays From Our Cobb Family to Yours!

Happy Holidays from Cobb Technologies!

Who Are the Best Printer and Copier Dealers in Virginia?

Who Are the Best Printer and Copier Dealers in Virginia?

There are many methods of buying a printer or copier — whether through online retailers, big box stores, dealers, or the manufacturers themselves,...

When should I replace my toner?

When should I replace my toner?

Replacing your toner cartridge is essential to keeping your MFP running smoothly and producing quality prints. Watch to learn more vital toner...